Mildberry brand building solutions


Retail branding projects require a particular approach and combine the designer’s ideas with architectural, engineering and technological solutions. This is, however, only a part of what modern retail needs. 

Retail today is beyond the conventional, and modern technology changes its development strategies substantially, expands its toolkit and sets new goals. 

Unique formats coming into existence at the confluence of different categories, omni-channel concepts, interactive techniques and more inspire us to develop solutions for creating and implementing new, up-to-date retail brands and make existing brands more attractive and effective. 


Nowadays companies pay particular attention to their corporate brands, brand positioning, brand identity and brand communication, which contribute to a large extent to their reputation and their prospects for growth. 

By developing strong corporate brands for our clients, we invest in finding solutions to new business issues: how to respond to rapid changes in target audiences, business environments, markets, technologies and communications and how to prepare companies for such changes. 

An emerging new type of consumer, changing consumption models for goods and services, and a completely different competitive environment make it necessary to rethink the essence of your business, redesign existing business processes and build corporate culture that will help to successfully transform businesses. 

This is a multidimensional task that requires a large number of competences and knowledge of business processes, consumers, communications, modern technologies as well as the experience gained by many companies that are successful in meeting such challenges across the world. 


We have maintained our focus on consumer branding since our company’s inception in 1999. Developing brand concepts, brand names, design of brand identity core elements, package design and brand communication strategies are a significant part of our services. 

At the same time a contemporary vision of branding makes it necessary to rethink our professional priorities and widen the range of our services. Mildberry today is a cross-functional team that is able to be effective in a wide range of marketing tasks. From branding and packaging design to programmes aiming to shape positive consumer experience. From new products and services to digital marketing platforms making it possible to effectively communicate with consumers. 


Mildberry actively cooperates with leading business media of the country, offering professional content for editorials. Articles authored by Mildberry staff regularly get published in various business publications. Mildberry speakers take part in leading industry and business forums held in Russia and abroad.

Mildberry also has its own project called Future Talks, a closed business discussion club for business owners, top managers and marketing directors where they can talk about the most relevant and most important corporate development issues, new marketing technologies, real success stories from various business sectors. Leading market experts present their cases at Mildberry Future Talks events. These include the top managers of Russian companies while the audience don’t simply sit and listen but actively participate in the discussions.

If you want to invite a Mildberry speaker to your event or you have an interesting topic that you could present at Mildberry Future Talks, please, get in touch with us at We’re always open for discussion and joint projects.

If you’re a media representative or want to cooperate with us as an author, drop us a line at


Mildberry is a consultancy offering services in a wide range of marketing tasks: from successful consumer, corporate and retail branding to programmes aiming to shape and manage consumer experience. From package design to new products and services. From communication strategies to digital platforms able to effectively communicate with consumers. From developing unique retail formats to integrated omni-channel projects. From programmes to build corporate culture to redesigned business processes able to make our clients successful in a rapidly changing environment. 


Mildberry was founded in 1999 as a specialised brand consultancy. From 2003 to 2009 Mildberry opened offices in London, Brussels, Milan and Dubai. In 2012 we changed our development strategy, switching our focus to the Asian markets. Mildberry secured large contracts in China in 2014 and opened offices in Hong Kong and Shanghai a year later. Since 2014 we have extensively broadened the range of our services and invested in advancing unique expertise that is far beyond traditional branding. A Hong Kong-based private investment fund acquired a stake in Mildberry in 2015, enabling us to speed up the company’s transformation. Organising cross-functional teams became the goal of investment, while immersing ourselves deeply in the client’s business tasks and finding new market outlets jointly with the client became our development strategy. 

The projects and project descriptions available on our website are only a part of what we can publish. Detailed information on our services, capabilities and know-how is mostly provided in the course of personal meetings and presentations.