MILDBERRY completed the project for Azimut hotel brand, which is the largest 3-star hotel chain across Russia with a new approach and look on the hotel industry. Complete branding solution was developed for Azimut including the brand platform, positioning, brand architecture, naming, visual identity, corporate sound and service standards. Multinational team, based on MILDBERRY offices in Milan, Moscow and London, worked for Azimut hotel project in order to assure an international approach in brand creation which will be appealing to all guests…

Brand Hall

The “Brand hall” was developed to express the positioning and brand concept of Azimut brand. The core essence of the “Brand hall” is – don’t worry be happy – which is to reflect the comfortable environment creation for Azimut guests.

We create a new frame of hospitality which becomes a new azimut in directing for comfortable rest for business and leisure travellers. Azimut hotels guests are mainly business travelers from all over the world with active lifestyle, rather demanding to the quality of services, looking for value for money and getting extras for the same money.

Design

The brand key value is creating a comfortable environment through positive and sincere emotions in order to assure a pleasant stay of the guests in any hotel of the Azimut chain.

Over 400 applications were developed to assure the visual consistency of the brand across all hotel guests touch points with the brand: from business cards and stationary to the look and feel of hotel lobbies even including the type of music played there.

Team

We worked together as one team at all project stages: brainstorming, brand, visual and communication concepts, finalisation of ideas taking the most from mildberry creative and consultancy resources in Europe.

The Azimut Hotels Chain Project was developped in a close collaboration of the Team created by Azimut Hotels and MILDBERRY.