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BIO BALANCE dairy products range rebranding, carried out by MILDBERRY for UNIMILK, is a good case to show how right business strategy combined with a quality design can lead to magnificent results, even at tough times for the market. UNIMILK team made the most appropriate decision for the current recession period – to act! Restructuring of brands portfolio became a significant part of the company’s new strategy. The last resulted in BIO BALANCE presence in a group of premium segment functional products. MILDBERRY was asked to reveal clearly in the brand’s design a new positioning of the product, to communicate its functional characteristics, as well as emotions based on its natural, balanced taste. |
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| Careful development of different concepts made the project’s participants to choose the version with a provisional name of "beauty". The logotype is based on the idea of balance between beauty and wellness, of form and content harmony. The overall inspiring mood of the brand conveys simplicity and functionality, natural and pure product. Laconic and thoroughly developed design communicates belonging of the brand to premium segment. | |
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The most important thing for MILDBERRY team is the destiny of the brands developed by us. And BIO BALANCE made its creators glad! AC NIELSEN researches show that since the launch of a new package the brand’s share on this key market of liquid yoghurts has increased by 1%.
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According to UNIMILK top management |
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