Parquet Hall , with over 12 years experience as the leading wholesaler and retailer of quality flooring, approached Mildberry to assist in refreshing its identity to match the Company’s significant development and growth. The objectives were clear: to redefine and add structure to the brand strategy, positioning, attributes and values. This would result in a new direction for the brand and allow the development of a new visual brand identity system…

Parquet Hall owns the widest chain of branded retail outlets providing a complete range of flooring solutions, from professional advice, when choosing suitable flooring, to the development of designed solutions including rental and sale of professional equipment / products necessary for making the quality floors.

High service standards and professional expertise are the major assets of Parquet Hall.

MILDBERRY process using brand focus workshops and wide consultation with Parquet Hall’s Management team provided the platform to confirm appropriate brand values and a visual identity strategy that defined suitable conceptual development offering unique solutions and potential for complex development.

Not wishing to lose the symbolic references of the Sun in its existing logo MILDBERRY updated and refined this concept to reflect the contemporary and unique aspects of the Brand, developing this over various applications and producing a Brand book to guide and ensure consistent use and delivery of key company messages.

An exciting challenge for MILDBERRY that not only supported the brand and its values but rather reinforced the company business objectives through the development of a complete visual language, including additional graphic devices and identity elements.