LAVOCHKA IN HYDE PARK
In June 2012 Mildberry and the TV Channel Dozhd (RAIN) launched the project called LAVOCHKA (it means “bench” in Russian) in Hyde Park. During the project organisers invited Russian designers to represent the new creative Russia in the homeland of rain and brands (London). From angelic ‘Russian Seasons’ to grand Soviet avant-garde artists Russia has gotten used to astounding the world with its unexpected cultural breakthroughs. Over the course of Russia’s new history a quite large creative ‘arsenal’ has been built up and not it is time to share it.
Mildberry and Dozhd set up usual park benches in London’s Hyde Park designed by Russia’s unusual designers. The purpose of this project was to do what every Russian would like to do—astound London and the whole world and change our country’s image for the better.