Retail environment concept and design development, engineering and architecture solutions, technical documentation kit
Next generation of telecom: Rostelecom sales and service centres
Mildberry has created a concept for the new generation of sales and service centres of Rostelecom, one of the major players at Russian and European telecom markets.
The essential reason for retail environment redesign was a new strategy, which means a transformation of «Rostelecom — Retail systems» into a diversified and efficient service and sales centres retail net, as well as the enlargement of the company’s list of services and focus on own products sales rather than on subscription services. Additionally, home Internet and IP-technologies became priority services after the repositioning.
The role of brand offline retail space has dramatically changed after the emergence and development of online retail. The main advantage of redesigned centres is that consumers have an opportunity to acquire unique customer experience. This approach allows to increase the efficiency of retail space and to multiply the profitability of offices. It was proved, that customers, who test new services offline, are more engaged in a process and are more likely to make a purchase. Creating this very type of experience became one the essential goals of the project.