Mildberry brand building solutions

Visual identity, package design

NEW STORE BRANDS FOR FEDERAL RETAIL CHAIN

Mildberry has developed 2 new store brands of pet food for Dixy retail chain: Sherlock for dogs and Mauricio for cats. 
Dixy took a decision to bring these brands to the market due to the rapidly growing consumer demand (in May 2017, the share of pet food items exceeded the all-time high 25% of the chain sales turnover).


Mildberry has effectively solved the business task specified: now, the new store brands of the retailer successfully compete on the shop shelves with such well-known and popular brands as Pedigree, Chappi and Kitekat.