BRAND PLATFORM DEVELOPMENT, COMMUNICATION STRATEGY, NEW VISUAL IDENTITY, BRAND BOOK
VIDIMA: THE RELIABILITY LOOKED FOR
The project for Vidima, a European manufacturer of bathroom fixtures, is an example of integrated approach to rebranding, when multiple factors and elements are combined to support and multiply each other’s effect, to form a comprehensive and holistic brand perception.
Five years ago, the Vidima brand virtually monopolised the Russian market in the category of inexpensive yet high-quality faucets for bathrooms and sanitary ceramics. However, since numerous Chinese and Russian brands entered the market and offered cheap bathroom fixtures of poor quality, Vidima has experienced a dramatic drop in its market share. To regain its competitiveness, it had to convince customers of its product quality and oppose it to the numerous competitors flooding the market.