Mildberry brand building solutions

PACKAGE DESIGN

PINPOINT ACCURACY

Actimel and Actimel Vitamin C are spectacular examples of pinpoint accuracy in design, when brand perception change is achieved without major style adjustments.

In this particular case, Actimel was eager to shift away from its typical technology bias towards taste, to strengthen the communication of the main brand concept — immune system protection, as well as to alter the perception of the brand as a premium one.