Visual identity, brand book, package concept design
THE SWEETEST THING
Akulchev is a contemporary developing Russian brand in the confectionary products category. Work on the project for the company included creating a brand strategy, a comprehensive visual identify for the company and a brand book, as well as the package design of the confectionary products. The developed brand concept and visual style demonstrate the company’s main values; while the package design shows the idea of the owner’s personal responsibility for product quality: one can view the stylish letter “A” as a signature. There are three main components to the brand strategy: innovative technologies, personal responsibility and concern about the consumer. Personal responsibility is the brand’s main value since Akulchev isn’t a made-up name, but it’s the owner’s last name whose reputation serves as a quality guarantee.