Visual identity, package design
FROM THE GOOD TO THE BEST
Bio Balance has always been up-to date. Thus, during the economic crisis of 2008 the brand was “translocated” into premium functional product segment, and due to this strategy it gained a bigger market share. But life is changing impetuously and in order to be in line with it brands have to change as well.
Пять лет спустя потребовалось освежить образ бренда «Bio Баланс», подчеркнуть его премиальность и облегчить покупателю поиск продукта с нужным вкусом. C этой задачей компания Danone обратилась к агентству Mildberry.
Five years later the brand image of Bio Balance had to be renewed: it was necessary to emphasize its premium qualities, to simplify customer’s search for a product with a desired taste. And Danone came to Mildberry with this task.
Renewed Bio Balance now looks modern and attractive. While the logo zone is still performed in white, the colours acme note vivid, and the image — more laconic. Big, tasty fruits and berries are clearly visible on the package and facilitate customer’s choice.