Corporate visual identity, brand visual identity, brand book, package design
Dymov, one of the leading Moscow meat processing manufacturer, intended to enhance its marketing strategy by redetermening its interaction with consumers, exceeding the limits of cathegory and becoming a trendsetter. A new strategic plan included assortment extension, launching restaurants, participation in cooking shows and sponsoring lifestyle projects. This aspiring concept demanded a dramatic shift in visual communication of the brand.
Mildberry developed a new contemporary visual identity for Dymov, which allows a brand to offer its consumers both a wide assortment of products and a distinct value system of quality, welfare and food culture.