Mildberry brand building solutions

Package design

TO EXPERIMENT AND SURPRISE

Ekzo is a primary seasonal brand of Russian ice-cream manufacturer Inmarko, which belongs to Unilever. The brand has confirmed its reputation of experimentalist for many years. And last summer was not an exception. A new sub-line of extraordinary flavored "eskimo" ice-cream was produced.   

This novelty required improvements in package design of Ekzo, which would make a stress on the beneficial features of the product: quality and distinction. A visual metaphor — “fruit sandwich” described this ice-cream well and replaced a standard imagery of the product in the food zone.  Mildberry designer team supported the experimentalist spirit of Ekzo giving it a twist with eye-catching and dynamic design.