Visual identity, corporate identity
WHEN QUALITY MEETS INNOVATION
An impressive success of Unimilk became a persuasive illustration of an efficient investment into national brands (Prostokvashino, Tyoma and Bio Balance). While Danone and Unimilk finalized the merger, Andrey Beskhmelnitsky, the founder of Unimilk, planned a new break through in dairy industry. This time the entrepreneur focused on Latvia: in 2011 he consolidated the production capacities of several Latvian factories and created the Food Union company.
Mildberry joined the project of Andrey Beskhmelnitsky as a long-term partner, but on a whole new level. Oleg Beriev, Managing partner of Mildberry, entered the Food Union Board of directors as a leading strategic marketing expert. Mildberry team has been supporting Food Union since the very first day taking part in developing brand market policy and marketing activities.