Positioning concept, brand strategy, visual identity, concept of architectural and construction elements, brand book, brand guardianship
GAZPROMNEFT. FULL-THROTTLE TOWARDS CONSUMER
In 2005 Gazprom purchased Sibneft and renamed it into Gazprom Neft. Numerous petrol stations, diverse in terms of their format, equipment and service standards, were to convert into a unified brand.
Developing a brand for Gazprom Neft became one of the most aspiring and impressive projects accomplished by Mildberry. First of all, the the agency was to create a unified brand for the Gazprom Neft. Secondly, the main global brand, Gazprom, and its daughter brand, Gazprom Neft, were meant to have their visual identities interrelated, considering JSC Gazprom Neft’s strategic goals. In 3 years Gazprom was going to flood 14 of Russian regions with the petrolstations and to expand to the Eastern Europe.