Brand platform, visual identity, brand book
KEEPING UP WITH BUSINESS
Effective branding is a resource for developing business. Owners of the Ile de Beaute chain paid attention to the fact that an insufficiently planned-out and obsolete brand hinders business expansion. This pertains to everything down to newly opening stores, which simply could not maintain the standards of an inadequately flexible brand.
Building a well-planned out and effective brand structure was the key task at hand when rebranding, along with a comprehensive approach uniting the chain’s philosophy, graphic, font, colour and interior solutions.
In order to solve this task Mildberry teamed up with Ile de Beaute to work out a brand platform and then our consultancy started working away on its visual implementation. The renewed logotype effectively combined both the elegance and non-flashy restrained premium quality of the brand along with a distinct combination of black and purple.