THAT'S JUICY! FRUSTYLE
Frustyle drink has been always positioned as a healthy alternative of soda on the Russian market. Frustyle is a mix of exotic fruit juice and purest natural water. Despite its popularity, the main advantage of the drink, its organic origin, was not communicated in the package design. In addition, in 2014 Frustyle acquired by J7. Both these two factors were a good reason for the brand to reconsider and update its design.
Mildberry redesigned Frustyle package according to its positioning and structural changes in the brand’s life.