Brand strategy, naming, visual identity, brand book, technical standards album, brand guardianship
PEEKABOO. WE'LL GO FAR!
PEEKABOO is a new children’s footwear retail brand, which is continuing a series of projects implemented by Mildberry for the Kazakhstan company called Global Beauty. The main idea of the projects is to launch contemporary retail brands with a well-thought out ideology and comprehensive identity onto the Kazakhstan and other CIS countries’ markets. Currently, traditional retail trade, including markets and small non-chain stores, is going quite strong in many CIS states. In these countries there aren’t many contemporary retail brands while at the same time specially conducted research has shown that consumers are not only ready for new retail trade standards, but also they are looking for more modern and comfortable stores with a well-thought out assortment.