Visual identity and package design for Rinomaris nazal sprays
Rinomaris package design: a breath of modernity
Nasal sprays are one of the most popular groups of medications sold in Russia. There are more than 50 companies offering nasal sprays in the Russian market, with the largest ones spending hundreds of millions of rubles per year on media promotion, and this spending is growing every year. Major brands continue to spend liberally on TV and internet advertising while customers continue to keep switching between brands sporadically, demonstrating little brand loyalty.
Having researched the modern market of nasal sprays in Russia, Jadran Galenskii Laboratories, the company which has been producing the Rinomaris nasal spray since 2013, has decided to revamp the concept and modernise the visual communication of its brand.
Mildberry team has developed a new package design concept for the brand, which aims to stress the effectiveness of the spray developed from medically beneficial natural ingredients found in the Adriatic Sea, without making the presentation come across as too ‘medical’. Our goal was to use visual identity for telling the customers about natural product, while making the box look modern and standing out on the shelf.