Rowland Heming. The power of package design
Internet, smartphones, social nets are influencing our lifestyle, our ways of communication, our consumer preferences. But no matter how fast the life around us changes, package design still remains one of the most important instruments of communication. The workshop held by Rowland Heming, Co-founder and Past-President of the European Packaging Design Association (EPDA-Europe), Co-Owner at LeKub/PKG design consultancy suggested a lot of practical advices and impressive cases about package design attracting consumers and creating effective solutions for businesses.