Mildberry brand building solutions

Brand architecture, visual identity, lottery tickets design

SECOND WIND

Sometimes famous brands from the past go through a reincarnation of sorts. That is exactly what’s happened to Sportloto: Mildberry was asked to completely modernize this brand.

This word, which is familiar to everyone who lived in former Soviet Union, was to become the name for a completely new technological conceptual project composed from a whole selection of various contemporary lotteries. It was decided to completely abandon the previous brand elements except for the name itself. The visual style, which is in line with the new reality and tasks facing Sportloto was developed from scratch. The visual solutions were adapted to various types of lotteries under the common Sportloto brand: all of them received their own special graphic and colour coding.