Visual identity, brand book
SCALE OF LEADERSHIP
Mildberry developed a new visual identity for one of the largest construction companies in Russia, Stroytransgaz. This company, which used to perform projects mostly in the fuel and energy industry, has now greatly expanded the sphere of its business activities. Now it is one of the leaders in infrastructural construction across Russia. And such a diversification in the company’s activities justified rebranding of Stroytransgaz.
The company’s new business concept caused for a change in its name, from Stroytransgaz to the abbreviation of STG, which has allowed the company to announce its development in new areas (not just as a leader in the fuel and energy industry), while preserving continuity of its traditions. Now the logotype contains the abbreviation and the company’s full name. In the future the company is planning to replace Stroytransgaz with STG as its main sign.