Visual identity, package design
PODRUZHKA SAYS VOX
When it comes to lifestyle attributes, contemporary women prefer it fashionable. Just like VOX. VOX is a new personal care brand for women, which identity was created by Mildberry. Owned by Taber Trade company and distributed in its cosmetic chain stores Podruzhka, Russian brand with a Spanish-based production, VOX aims at becoming more than just a beauty product. While most of depilatory brands focus on functionality, VOX decided to think outside of the box by communicating differently. Since the brand urged to become a part of every women's lifestyle, the product would be used with a sense of pride and be loved for its laconic style. A subtle minimalistic design reflects the delicate nature of VOX highlighting its attentiveness to the female body. In addition, vibrant colours give it a twist of fashion attitude.