Visual identity, brand book
ROMANTIC TO THE CORE
The spring of 2013 brought an unexpected declaration “I am romantic…” onto the billboards of St. Petersburg, leaving residents of the city wonder what that could possibly be. Eventually, even more curious occasion followed. A group of singing and dancing strangers emerged on the streets, giving out flowers and balloons to passers-by and inviting the crowd to join romantic contests. Very few reckoned it was a promotion of the “I am romantic…” estate promotion project. The communication targeted at young and creative, who rejoice life and do not fall for the routine.
Mildberry was assigned to elaborate the visual identification for the project supporting its romantic vibe. A heraldic logo emphasizes the distinction of the estate concept taking it far head. The logo also uncovers the infrastructure of the “I am romantic…”.