Mildberry brand building solutions


The Prostokvashino brand is the largest brand of the merged Danone Unimilk company. The future of the brand became a topic for discussion at the event organised by Danone Unimilk with Mildberry's assistance.

Everything started with the preliminary idea for developing the Prostokvashino brand. Creative Danone Unimilk partners took part in this process. Eventually these ideas were put up for joint discussion with the purpose of determining the most promising ideas. It was mainly these ideas, which formed the basis of the changes made with Prostokvashino brand in 2011-2012, and brining it up to whole another level.