NEW PACK DESIGN FOR KAZAKH PIALA TEA BRAND
Beauty сult. Re-branding for the Piala Tea
The rate at which market trends and consumer preferences are changing today is challenging the established brands: they can opt to remain the same and lose some of their target audience, or they can invest in a radical revamping of their business model to try and surf this wave of change, or they can evolve within their brand to try and follow the emerging consumption patterns while remaining faithful to their traditional attributes.
Piala is a leading tea brand in Kazakhstan and it has picked yet another way: they have decided to rejuvenate their brand, bringing the visual image of the product in alignment with the product itself, a high quality premium tea, while better delineating the boundaries between the different products in the range, emphasising choice.