Mildberry brand building solutions

visual identity, package design


Russkoe more (Russian sea) is one of the many examples of how Mildberry has worked with clients for many years: the brand arose and changed with the participation of our consultancy. Having been created back in 2004 and becoming one of the market leaders over the past few years, in 2012 the brand faced up to the inevitable renewal.

These changes dealt with both Russkoe more logotype itself and a package as a whole. We’ve suggested absolutely new approach to package design that would be able to launching the brand on a new level of communication with consumers. Now they can clearly differentiate different products of Russkoe more within the range and learn about their special features, their distinctive qualities. The ideas and solutions developed by Mildberry will be revealed in the package design of all the product ranges, also affecting the brand’s future development.